Perfecting Your Graphic Design Portfolio

Once you’ve earned your degree and have gained internship experience, it will be time to put your graphic design skills to work to land the career of your dreams. But before submitting your application to potential employers, you must compile a graphic design portfolio to display your most impressive work.

There are endless possibilities when it comes to choosing the style and content of your portfolio, and it can be difficult to know where to begin. Consider the following tips and suggestions when creating a portfolio that will show off your talents to your future employer.

The Graphic Design Portfolio and Resources

As an essential component of all graphic design career applications, your portfolio provides an exhibit of your abilities. According to Christy Swanberg, a graphic designer and photographer based in Louisville, Kentucky, it’s the most important component because it serves as your first impression. Consider the following tips when choosing the right format.

Graphic Design Portfolio

Print or digital?

Both digital and printed formats are acceptable for graphic design portfolios. Review your work to determine if your talents will be best displayed in print, or through a digital file including PDF examples, links to live websites, and shareable content on Google Drive.

Use your resources.

There are plenty of online organizational and inspirational resources available to graphic designers. Dribble and Behance are two online resources that provide user-friendly methods for creating and storing designs, along with sharing your digital portfolio with employers. In addition, Pinterest offers countless creative arrangements for displaying your work in a printed portfolio, while also providing examples of other graphic design portfolios to inspire your own ideas.

What to Include in Your Graphic Design Portfolio

Before your interview, most employers will review your online portfolio to get a feeling for your potential and determine the unique skills and abilities you can offer their company. Be sure to include work that will clearly display your advanced abilities and be prepared to elaborate on examples during your interview. Use these tips to prepare.

Graphic Design Portfolio

Organize your work strategically.

Both aspiring and professional graphic designers favor certain pieces of their work over others. Choose a variety of pieces that display your talent, and place your favorites throughout your portfolio rather than showcasing them all at the beginning. Keep in mind that employers may not start reviewing your portfolio at the beginning, so strive to impress them through each section.

Include content that is relevant to the company you’re applying for

Include content that is relevant to the company you’re applying for.

It’s important that you fully understand the business of the company you’re applying for before submitting your graphic design portfolio. Include examples of your work that prove relevant to the work of the company. For example, if the company is a marketing firm serving small, local businesses, consider including your designs for company logos and customer-focused websites.

Include content that is relevant to the company you’re applying for

Include work that you’re proud of.

Include examples of your work that you’re not only proud of, but are eager to discuss. Be prepared to explain your choices and creative process when designing each piece, along with the overall success of the piece based on how it was used.

Learn Digital Media and Design at Southeastern University

Before you compile your portfolio, gain the skills it takes to become a graphic designer with Southeastern University’s online digital media design degree program. Created with working students in mind, this program offers career-focused courses delivered by experienced professionals on a fully online platform.

Contact an enrollment counselor today to learn more.