A marketing manager’s job is to create a connection between a product or service and its intended customers. The main responsibility of a marketing manager is to develop programs and strategies that generate interest in a business or organization. Generally, a marketing manager works closely with art directors, sales agents and members of financial staff to create and implement marketing strategies.
From TV commercials to online advertising and magazine spreads, marketing managers are responsible for testing and analyzing consumer behavior to find the best ways to sell products. To this end, responsibilities include:
- Identifying potential markets for products or services
- Discussing budgets, contracts and marketing plans
- Negotiating contracts
- Planning promotional and advertising campaigns
- Evaluating layouts for campaigns and websites
- Initiating market research studies and analyzing findings
- Developing pricing strategies
- Meeting with clients to provide marketing consultation
- Directing the hiring of support staff
Communication is a key component of marketing management. This includes both written and verbal communication. The ability to convince both a company and the general public of the worth and quality of products and services is also an important skill. Other required proficiencies include critical thinking and creativity. The majority of these professionals work for employers that specialize in advertising and public relations, although they can also be found in information and company management sectors.
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Marketing Manager Salary Details
As organizations continue to require and expand their marketing efforts, marketing managers will be more needed than ever. According to the Bureau of Labor Statistics, marketing manager jobs are expected to grow 10 percent by 2026, a faster than average rate. While the median annual wage for these professionals is $101,005, those in the highest 10 percent earned upwards of $208,000.
Generally, a candidate for a marketing manager position must have at least a bachelor’s degree. Experience in both marketing and business is also recommended. Because these professionals employ a wide variety of skills, they must be sure to receive training in areas like economics, data research and analysis, psychology and consumer behavior. Internships may also help aspiring marketing managers gain an edge in the job market.
Becoming a Marketing Manager
The online business degree program at Southeastern University provides students with a convenient way to earn the credentials they need to advance their careers. With a curriculum designed to be completed in as little as two years, the program emphasizes core business practices within a Christian framework. After studying critical business areas such as management, business law, data analysis and more, graduates are well equipped to professionally advance.