Explore the media industry and innovative communication methods with the online degree in Communication & Mass Media from Southeastern University.
With course work focused on public relations, public speaking, intercultural communication, digital marketing and more, our online mass communications degree will teach you to effectively present information to the public through different mediums. Led by faculty who have real-world industry experience, you will study how to use advanced critical thinking and problem-solving skills to produce compelling digital designs and digital marketing campaigns. This degree will prepare you for success in a variety of fields, including journalism, public relations, social media marketing, public relations campaign management and digital marketing. Through the faith-based program’s fully online format, you’ll be able to complete your studies anywhere during your own time. As you discover how to blend your God-given talents with your calling, you’ll gain the skills you need to succeed and make an impact for Christ in all that you do.
The online communications degree teaches you how to connect with others in a profound way and become a competent storyteller. You’ll explore how to write for print, documentaries, broadcast, online journalism, public relations and advertising while perfecting your skills in interviewing, research and copy editing. Through your studies, you’ll gain understanding of the impact and effects of mass communication on different cultures, as well as mass communication law and the First Amendment.
Through different elective options, our online mass communications degree teaches you how to expand your communication skills for international work, including the opportunity to study abroad for communication or photojournalism. The technical skills electives give you the chance to expand your digital design knowledge and abilities, or you can choose to focus on photography, digital layouts, digital marketing and analytics, web design and more.
Southeastern University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, master’s and doctoral degrees.
Courses and Requirements
With a total of 120 credits of study, our online mass communications degree includes 56 credits of general education courses. The communication and mass media major core consists of 40 credits, with 25 credits in communication core studies. The 40 credits also includes six credits of broadening electives and nine credits of technical skills electives. Finally, 24 credits of undergraduate-level elective courses are required for the online program.
The general education component of undergraduate degrees provides you with a basic understanding of a broad range of subjects. This supports the liberal arts emphasis of the university’s academic mission.
Communication Core Studies (25 credits)
Course Number Course Title Description Credits DCOM 2083 Interpersonal Communication This course surveys theory and research related to interpersonal communication as it explores effective dyadic communication in family, social, and work environments. Considered are such topics as the development of self-concept, perception, emotions, verbal and nonverbal communication, listening strategies, and managing conflict and power in light of biblical and theological teachings. 3 DCOM 2323 Introduction to Public Relations This course provides an overview of public relations with emphasis on the tools, skills, and technology needed in the creation and exchange of messages in public and private organizations using print, broadcast, and electronic media. 3 DCOM 2423 Writing for Digital Media This course focuses on writing skills for digital media with an emphasis on media convergence and online journalism. 3 DCOM 3153 Interpreting Narratives and Ideologies This course concentrates on how the mass media create and deliver stories to impact individuals and society. Students study narrative theory, media ethics, and criticism models. Emphasis is given to understanding what Hollywood teaches theologically, how mass media stories shape modern culture, and then how students must analyze their own media consumption and create stories for moral purposes. 3 DCOM 3333 Writing for Mass Media This course focuses on writing skills for the mass media, including print, broadcast, documentary, and online journalism as well as public relations and advertising. It includes instruction on interviewing, research, and copy editing for various media and story formats. 3 DCOM 3533 Mass Communication Theory This course is an in-depth study of the development of the various theoretical approaches to understanding the impact and effects of mass communication on individuals, groups, and the culture as well as their practical applications within the media professions. 3 DCOM 4001 Communication Seminar This course readies the future communication professional for the job market by providing career advice on networking, interviewing, job searching, and the production of job application materials. 1 DCOM 4143 Storytelling and Persuasion This course focuses on the process, structure, and effects of storytelling and persuasion. Classic persuasion models and contemporary theoretical research are examined and applied to case studies of narrative persuasion. Specifically, examples of interpersonal communication, public speaking, and mass mediated content are analyzed for their narrative structure and persuasiveness. Students also formulate and propose stories that are meant to be persuasive. 3 DCOM 4533 Mass Communication Law This course is an extensive study of the various communication laws with particular emphasis on the interpretation and implementation of the First Amendment. It also focuses on the influence of communication law on the work of the media professional. 3
Broadening Electives (6 credits)
Select one of the following:
Course Number Course Title Description Credits DCOM 2093 Cross-Cultural Communication This course introduces the fundamental topics, theories, theorists, cultural values models, concepts, and themes of intercultural communication. Students will not only appreciate differences and similarities between cultures but will be able to apply this knowledge in order to better operate and communicate effectively in other cultures. 3 DCOM 4183 International Photojournalism (study abroad) This course focuses on advanced photography techniques and photojournalistic considerations specific to international reporting and visual storytelling overseas. 3 DCOM 4203 Global Communication (study abroad) This course is a study of communication leadership, public relations, and international communications operations through traveling to large metropolitan cities, giving students an in-depth study of communication occupations. Sites visited can include global public relations firms, tours of television studios, premier museums, historic sites, and interviews with professionals at the top of the communication field. 3 DCOM 4213 Public Relations Campaigns and Event Planning This course is an opportunity for students to produce a public relations campaign as well as plan and publicize an event. This senior-level experience is meant to help students add to their communication portfolio and demonstrate proficiency in public relations campaigns and event planning. 3 DCOM 4823 Communication Internship This capstone experience involves supervised practical experience in theatre, publication, digital media, public relations, broadcasting, film, or a related communication field with professional organizations. 6
Technical Skills Electives (9 credits)
Select three of the following:
Course Number Course Title Description Credits DCOM 2023 Photography This is an introductory course to photography. Students learn how to properly compose, light, and focus on various subjects. Topics include digital photography techniques, photo-journalism, photography ethics, as well as portrait, landscape, and event photography. 3 DCOM 3003 Magazine Design & Production This course deals with the process of magazine planning, editing, designing, and distributing. 3 DCOM 3523 Digital Layout & Design This course provides instruction in the practical skills and theoretical considerations used in the layout and design of various media productions. 3 DCOM 3793 Digital Marketing & Analytics This course introduces students to the changing world of digital marketing. The purpose of the course is to prepare students to create digital marketing pieces and campaigns in order to reach customers and promote their organizations or businesses. It explores key marketing principles that are applicable to traditional and emerging technologies while providing students the chance to get practical experience using the major advertising, communication, and analytics tools available for both targeted and mass marketing efforts. 3 DCOM 3823 Web Page Design This course is designed to prepare the student for the design of pages and sites on the World Wide Web. Included will be techniques for designing effective, aesthetically pleasing, and user-friendly interfaces by applying proper color coordination and easy to understand navigational techniques. 3 DCOM 4093 Advertising Design This course focuses on graphic design in advertising, including advanced logo and identity design, print advertisement design, and online advertisement design. 3
Choose a total of 24 credits of any college-level elective courses.
Tuition and Fees
|Tuition||$390 per credit hour||$46,800|
|Technology Fee||$100 per semester||$800|
|General Student Fee||$150 per semester||$1,200|
Time to completion varies by student, depending on individual progress and credits transferred, if applicable. Fees are charged per semester unless otherwise noted. This program takes an estimated two to eight semesters to complete, depending on transfer credits. For a personalized estimate of your time to completion, call an enrollment advisor at 866.858.6290 or request more information.
* Tuition and fees are subject to change. Books and materials are not included and may cost up to an additional $5,500.
At SEU, we want to help make your online education even more affordable, so we offer a variety of financial aid options. About 98 percent of our students receive some form of financial aid, and we have multiple payment options available.Learn More
The online communications degree gives you the right credentials for several careers in the industry, such as:
- Digital Marketer
- Digital Designer
- Public Relations Specialist
- Communication Consultant
- Campaign Manager
- Social Media Specialist
Frequently Asked Questions
- Yes. Our online students are an extension of our community. You are welcome to visit campus, use our library or other amenities and attend campus events.
- Because our online tuition rate is already discounted, we do not offer additional internal scholarships. However, we encourage you to apply for external scholarships. Connect with your tuition planner for additional information.
- Typically, you don’t have to take these exams. Contact your enrollment counselor for details.
- We accept transfer credit all the way up to the master's degree level and offer free transfer credit evaluations. Transfer credits are accepted from regionally accredited colleges and universities, as well as institutions accredited by the Association for Biblical Higher Education. We also accept transfer credits from nationally accredited or unaccredited institutions if an articulation agreement exists. For information, view our Transfer Policy.
Benefits of Learning Online
By studying online with SEU, you’ll experience the luxury of being able to complete your course work during your own time, wherever you may be.Find Out More